SOCIAL MARKEING

Social Media has changed the way people connect, discover, and share information

Social media is the technology that connects people, whether it’s to share content or just to chat.
Social networks are the places where social interactions happen (discovering & sharing).
Social media marketing is the way to use that technology to build relationships, drive repeat business.
and attract new customers through friends sharing with friends.

Social media is the technology that connects people, whether it’s to share content or just to chat. Social networks are the places where social interactions happen (discovering & sharing).
Social media marketing is the way to use that
technology to build relationships, drive repeat
business. and attract new customers through
friends sharing with friends.

Facebook has over 1 billion people!

Facebook’s user profile cuts crosswise over locations, races and ages making it the best

known and most used social network in the world.

Facebook makes it simple for individuals to impart their encounters through short posts, photographs,
motion pictures and by “liking” and sharing fascinating content, hobbies and events they find on the
web.

The sheer volume of Facebook utilization makes it critical to think about, however all the more
critically, individuals are doing more than connecting with friends.

Near 50% of Facebook’s clients are associating with organizations and philanthropies and sharing the
news, arrangements, and other substance from those
associations.

The Instagram community is now more than 150 million people!

It as a “quirky,” “fun” and “beautiful” way to share photos. Using Instagram, business owners will
instantly place a face to their businesses’ name and watch their client
relationships and sales flourish as a result, indeed 54 % of major brands are using Instagram for his or
her business.

35 hours of video are uploaded to YouTube… every minute

YouTube is currently the 2nd largest search engine in the world after Google.
If you decide to post company videos, this is the place to do it.

What is the benefit for businesses?​

More than 175 million members in over 200 countries & territories.

LinkedIn is the most widely used social network for connecting people professionally (e.g., based on
their business profile, not their personal life) and is a social media home base for lots of B2B
organizations.

LinkedIn users create professional connections based on their interests and experience, often
participatingin group discussions and answering questions relating to their industry or areas of
expertise. They also stay on top of and share relevant industry news.

LinkedIn is a great way to create professional connections that can give you ideas and advice for
running your business and to help spread the word about the value you are providing to your
customers.

The major benefit of Pinterest is that it’s currently driving more traffic to web sites than Google+, Youtube, and LinkedIn combined.

Pinterest is like a virtual bulletin or cork board that allows users to find and curate images and videos.

Unlike other photo sharing sites, the emphasis here is on the discovery and curation of other people’s
content, not just storing your own.

What is the benefit for businesses?

The major benefit of Pinterest is that it’s currently driving more traffic to web sites than, Youtube, and

LinkedIn combined.It’s recommended that you get comfortable with the platform as a user first, and
then use that knowledge to work on your business presence.

One thing you can do now is use the site to get inspired: All that visual content will surely bring to
mind ideas for marketing campaigns, photos, products, and other content. Sign up, browse around,
and let the site help you brainstorm your own projects.

How does it work?

Pinterest allows you to use visual assets like photos or infographics as a type of social currency in their
own right - garnering likes and “repins,” the equivalent of shares or retweets—instead supplementing
web pages, blog posts, or other text-based media.

You can easily post images from other websites to your Pinterest account using the “Pin it” task bar
button, or you can just browse the Pinterest platform to discover, like, or “repin” content others have
already posted. This visual aspect of the site is one reason why it’s captured the interest of so many
businesses, from retailers to photographers and designers, who are using it as a portfolio or product
catalog. Customers and clients can say which products they love (shoes, bottles of alcohol, furniture …
you name it) and want to buy for themselves, and their friends can further the endorsement by
pinning the pictures to their own walls.

It’s not just for celebrity!

Since its launch, Twitter has evolved into an excellent tool for businesses to interact directly with
customers,demonstrate thought leadership, get feedback, and supply support.

Twitter is graded as one of the ten most visited websites and allows every type of individuals to share
and consume info they find fascinating.

Twitter users post news, articles, promotions, and jokes all in a hundred and forty character chunks.

By “following” somebody on Twitter you’ll see all of their posts and simply share them with the those
who“follow” you. For many, Twitter could be a nice source of real-time news and insights regarding the
things that matter most to them.

Twitter provides your organization a voice and is another quick and simple way to share messages and

obtain feedback from your customers, members, and prospects in real time. and since it’s really easy
for messages to spread quickly, Twitter will bring you to new audiences that you simply won’t be able
to find through traditional marketing.

TikTok‏

TikTok‏ is a social network that features its short videos (between 15-60 seconds). It has about 800
million users. 56% of them are men and about 44% of them are women. 41% of users are between the
ages of 16-25. By 2019 the app had a billion downloads and in the last year it has doubled and as of
today the app has more than 2 billion downloads. The average time a user spends on a tic tac is about
52 minutes and every day about a billion videos are viewed on a TikTok‏.

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